22%

22%

Boosted profile completion rates by

Boosted profile completion rates by

15%

15%

Increased applications for recommended jobs

Increased applications for recommended jobs

10%

10%

Reduced average hiring cycle time

Challenge

Challenge

Collabera’s digital presence for potential hires and clients was fragmented, uninspiring, and generic. Their existing recruitment website lacked a strong value proposition for tech talent, and didn’t reflect their global scale, inclusive culture, or tech-forward identity.

Collabera’s digital presence for potential hires and clients was fragmented, uninspiring, and generic. Their existing recruitment website lacked a strong value proposition for tech talent, and didn’t reflect their global scale, inclusive culture, or tech-forward identity.

Key Features

Modular "Life at MBRDI" section with culture cards & employee voices

Innovation showcases: R&D projects, patents, and digital twin concepts

Careers hub tailored to tech professionals and engineering graduates

Global news integration & CSR highlights

Key Features

Strategy

Strategy

Talent-First Storytelling: Built journeys that focused on career growth, learning opportunities, and cultural alignment rather than transactional job listings.

Segmented Entry Points: Tailored content paths for early-career talent, tech professionals, and enterprise clients.

Employer Brand Refresh: Reimagined Collabera’s digital voice with inclusive messaging, human-centric visuals, and diversity-forward design.

Interactive Talent Microsite: Conceptualized a campaign-driven recruitment hub for spotlighting key roles, career stories, and open positions.

Visual Consistency: Introduced visual identity guardrails to unify recruiting assets across site, social, and events.

Talent-First Storytelling: Built journeys that focused on career growth, learning opportunities, and cultural alignment rather than transactional job listings.

Segmented Entry Points: Tailored content paths for early-career talent, tech professionals, and enterprise clients.

Employer Brand Refresh: Reimagined Collabera’s digital voice with inclusive messaging, human-centric visuals, and diversity-forward design.

Interactive Talent Microsite: Conceptualized a campaign-driven recruitment hub for spotlighting key roles, career stories, and open positions.

Visual Consistency: Introduced visual identity guardrails to unify recruiting assets across site, social, and events.

My Role

My Role

Led UX strategy and visual design for employer branding microsite. Developed user personas and content journeys for different talent pools. Created wireframes, high-fidelity UI, and microinteraction concepts. Collaborated with internal HR and global marketing teams. Helped define KPIs for candidate engagement and content performance

Led UX strategy and visual design for employer branding microsite. Developed user personas and content journeys for different talent pools. Created wireframes, high-fidelity UI, and microinteraction concepts. Collaborated with internal HR and global marketing teams. Helped define KPIs for candidate engagement and content performance