2x

2x

Improved internal stakeholder satisfaction

Improved internal stakeholder satisfaction

14%

14%

Increased website engagement

Increased website engagement

12%

12%

Reduced bounce rate on careers section

Reduced bounce rate on careers section

Challenge

Challenge

MBRDI’s previous website did not reflect its cutting-edge engineering leadership or align with the premium global Mercedes-Benz design language. It lacked narrative clarity, mobile responsiveness, and user engagement, especially for talent, partners, and innovation stakeholders.

MBRDI’s previous website did not reflect its cutting-edge engineering leadership or align with the premium global Mercedes-Benz design language. It lacked narrative clarity, mobile responsiveness, and user engagement, especially for talent, partners, and innovation stakeholders.

Key Features

Modular "Life at MBRDI" section with culture cards & employee voices

Innovation showcases: R&D projects, patents, and digital twin concepts

Careers hub tailored to tech professionals and engineering graduates

Global news integration & CSR highlights

Key Features

Strategy

Strategy

Global Brand Alignment: Reconstructed the site using the Mercedes-Benz Global Design Language, ensuring visual consistency, premium aesthetics, and alignment with HQ.

Narrative-Focused IA: Reorganized site architecture to tell MBRDI’s story of innovation, talent, and digital engineering leadership in a structured, flowing narrative.

Audience-Specific Sections: Designed dedicated user journeys for talent, media, business partners, and mobility innovators.

Rich Visual Layering: Incorporated videos, animation-ready sections, and immersive media blocks to communicate R&D depth and culture.

Mobile Optimization: Rebuilt mobile-first experiences, prioritizing touch-friendly navigation and modular responsiveness.

Global Brand Alignment: Reconstructed the site using the Mercedes-Benz Global Design Language, ensuring visual consistency, premium aesthetics, and alignment with HQ.

Narrative-Focused IA: Reorganized site architecture to tell MBRDI’s story of innovation, talent, and digital engineering leadership in a structured, flowing narrative.

Audience-Specific Sections: Designed dedicated user journeys for talent, media, business partners, and mobility innovators.

Rich Visual Layering: Incorporated videos, animation-ready sections, and immersive media blocks to communicate R&D depth and culture.

Mobile Optimization: Rebuilt mobile-first experiences, prioritizing touch-friendly navigation and modular responsiveness.

My Role

My Role

Collaborated with cross-functional teams in India and Germany for alignment. Designed scalable component templates for About, Careers, Innovation, and News. Ensured WCAG accessibility, performance, and CMS adaptability. Participated in UAT review cycles and provided visual QA support for dev handoff

Collaborated with cross-functional teams in India and Germany for alignment. Designed scalable component templates for About, Careers, Innovation, and News. Ensured WCAG accessibility, performance, and CMS adaptability. Participated in UAT review cycles and provided visual QA support for dev handoff