19%

19%

Increased product discovery via search and filters

Increased product discovery via search and filters

3x

3x

Boosted add-to-cart rate

Boosted add-to-cart rate

9%

9%

Reduced checkout abandonment

Reduced checkout abandonment

Challenge

Challenge

As India’s premier platform for luxury home decor and design objects, The House of Things needed a digital experience that matched its curated sensibility and exclusive product range. The existing site didn’t convey luxury, brand storytelling, or discovery, and lacked modern usability on mobile.

As India’s premier platform for luxury home decor and design objects, The House of Things needed a digital experience that matched its curated sensibility and exclusive product range. The existing site didn’t convey luxury, brand storytelling, or discovery, and lacked modern usability on mobile.

Key Features

Modular "Life at MBRDI" section with culture cards & employee voices

Innovation showcases: R&D projects, patents, and digital twin concepts

Careers hub tailored to tech professionals and engineering graduates

Global news integration & CSR highlights

Key Features

Strategy

Strategy

Luxury-Centric UX Language: Designed with white space, elegant type, and high-res visuals to evoke a curated art-gallery feel.

Curated Discovery Flows: Created intelligent pathways through Collections, Curators’ Picks, and Style Stories to replace generic category listings.

Editorial Meets Commerce: Integrated content modules—design journals, artisan spotlights, home tours—to merge inspiration with shopping.

Mobile-Optimized Shopping: Rebuilt cart, wishlist, and browsing flows to deliver a seamless mobile-first experience.

Custom Shopify UX: Designed components to be Shopify-compatible but elevated with bespoke microinteractions and layouts.

Luxury-Centric UX Language: Designed with white space, elegant type, and high-res visuals to evoke a curated art-gallery feel.

Curated Discovery Flows: Created intelligent pathways through Collections, Curators’ Picks, and Style Stories to replace generic category listings.

Editorial Meets Commerce: Integrated content modules—design journals, artisan spotlights, home tours—to merge inspiration with shopping.

Mobile-Optimized Shopping: Rebuilt cart, wishlist, and browsing flows to deliver a seamless mobile-first experience.

Custom Shopify UX: Designed components to be Shopify-compatible but elevated with bespoke microinteractions and layouts.

My Role

My Role

Conducted UX audit and led visual direction for the redesign. Created high-fidelity wireframes and UI kits tailored to brand tone. Collaborated with content and product teams to structure editorial-commerce hybrid experiences. Worked with frontend team to QA high-fidelity layouts during implementation. Defined brand-aligned interaction patterns for product display, filtering, and cart flows

Conducted UX audit and led visual direction for the redesign. Created high-fidelity wireframes and UI kits tailored to brand tone. Collaborated with content and product teams to structure editorial-commerce hybrid experiences. Worked with frontend team to QA high-fidelity layouts during implementation. Defined brand-aligned interaction patterns for product display, filtering, and cart flows