21%

21%

Improved loan application completion rate

Improved loan application completion rate

18%

18%

Increased returning user sessions

Increased returning user sessions

2x

2x

Reduced support queries related to repayment tracking

Reduced support queries related to repayment tracking

Challenge

Challenge

HDFC Capital needed a digital identity that matched its role as a large-scale investor in India’s affordable housing sector, while aligning with HDFC’s parent brand. The old site lacked credibility, narrative depth, and mobile accessibility, making it unsuitable for engaging investors, partners, and policymakers.

HDFC Capital needed a digital identity that matched its role as a large-scale investor in India’s affordable housing sector, while aligning with HDFC’s parent brand. The old site lacked credibility, narrative depth, and mobile accessibility, making it unsuitable for engaging investors, partners, and policymakers.

Key Features

Modular "Life at MBRDI" section with culture cards & employee voices

Innovation showcases: R&D projects, patents, and digital twin concepts

Careers hub tailored to tech professionals and engineering graduates

Global news integration & CSR highlights

Key Features

Strategy

Strategy

Trust-First Design Language: Developed a clean, authoritative visual style that reinforced financial credibility and social impact.

Modular Information Architecture: Created clear content flows for core audiences: institutional investors, developers, and media.

Impact Storytelling: Designed sections highlighting $3B+ fund management, partnerships, and contributions to housing goals.

AEM-Compatible UI Kit: Built a scalable design system to ease implementation on Adobe Experience Manager.

Mobile-First & Compliance Ready: Prioritized accessibility, SEO, and lightweight mobile design for faster reach.

Trust-First Design Language: Developed a clean, authoritative visual style that reinforced financial credibility and social impact.

Modular Information Architecture: Created clear content flows for core audiences: institutional investors, developers, and media.

Impact Storytelling: Designed sections highlighting $3B+ fund management, partnerships, and contributions to housing goals.

AEM-Compatible UI Kit: Built a scalable design system to ease implementation on Adobe Experience Manager.

Mobile-First & Compliance Ready: Prioritized accessibility, SEO, and lightweight mobile design for faster reach.

My Role

My Role

Architected information hierarchy for clarity, depth, and authority. Translated brand values into design through typography, layout, and tone. Collaborated with client’s legal and compliance teams for content accuracy. Delivered a full design package for dev handoff on AEM

Architected information hierarchy for clarity, depth, and authority. Translated brand values into design through typography, layout, and tone. Collaborated with client’s legal and compliance teams for content accuracy. Delivered a full design package for dev handoff on AEM